Summary: The text argues that the traditional retail model is obsolete and that businesses must adapt to a new, digitally driven world. This revolution is characterized by a fragmented consumer base, a growing emphasis on environmental and social responsibility, and the rise of platform-based business models. The author emphasizes the importance of establishing a clear brand identity and leveraging technology to create an ecosystem of interconnected customers, partners, and employees. This shift from a stock economy to a flow economy requires businesses to prioritize agility, transparency, and human-centric approaches.
2 Minutes de travail pour https://notebooklm.google.com/ après que je lui ai proposé mon article Oublier le « Retail », nous vivons une Révolution! – Technologie et Consommation (technoetconso.fr)
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