Les fondamentaux : Le sujet n’est plus l’omnicanal mais la réinvention de la relation clients. Les marques reviennent sur leurs fondamentaux […]
From hierarchy to values Shifting from an economy, hierarchical, predictable, to an economy network oriented, unpredictable we have to reinvent
Should we not rethink the role of the Department Supervisor? Why the MS platform is ready for the “New Retail”?
Summary: when I rebuilt my bathroom, the bathroom department supervisor is for me the most important person in the store…
The challenge is not to digitize the point of sale or to guess the customer journey, the challenge is to redefine trade models, patterns and practices, in a digital society
This post is an adaptation and translation in English from a previous papier. This work has been done by Romain Hermelin, as
The presence of the software in our society goes on accelerating. Impacts on society are major, for brands and consumers.
To a constraint uniformity? Or a chosen personalization? Are you unique or weird as could said Seth Godin ? Or
No more need to push the Door – Windows8/RT/Phone is changing the rules for retail and Marketing. Have you explain this revolution to your CMO?
New rules for the retail? Traditionally when you’re looking for an item in a category, you have to push the